General Motors has ended production of the
2010 Chevrolet Malibu Hybrid,
reports The Associated Press, citing slow sales and a backlog of inventory.
Chevy began selling the hybrid in the 2008 model year.
And even in a stable economy, the car made little financial sense for buyers
because it cost around $4,000 more than the standard gas-engine Malibu while
only getting four miles a gallon better fuel economy. Sales reflected the lack
of interest.
Asked about G.M.’s decision to pull the plug on
the hybrid, Joe Menegos, sales manager at a Chevrolet dealership in National
City, Calif., told The Wall Street
Journal, “We could care less.”
Bean counters at G.M. probably
share that sentiment. According to The Journal, G.M. lost money on every Malibu
Hybrid it built, but the pressure to be in the hybrid marketplace justified the
loss. Now with the sale of Saturn’s assets to Roger Penske, the only hybrids in
the G.M. fleet are trucks, including the Tahoe Hybrid and the Silverado Hybrid.
Terry Rhadigan, a G.M. spokesman, said G.M. would have a
new mild hybrid system on new models by next summer, though he stopped short of
naming specific models.
http://www.2010chevymalibu.net
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